{"id":4093,"date":"2016-07-05T12:00:17","date_gmt":"2016-07-05T12:00:17","guid":{"rendered":"https:\/\/www.carroaluguel.com\/blog\/?p=4093"},"modified":"2023-08-24T00:11:16","modified_gmt":"2023-08-24T00:11:16","slug":"perfil-de-quem-aluga-carros-no-brasil","status":"publish","type":"post","link":"https:\/\/www.carroaluguel.com\/blog\/perfil-de-quem-aluga-carros-no-brasil\/","title":{"rendered":"Infogr\u00e1fico | Qual o perfil de quem aluga carros no Brasil?"},"content":{"rendered":"<p style=\"text-align: justify;\">J\u00e1 teve curiosidade em saber sobre o <strong>perfil das pessoas que alugam ve\u00edculos<\/strong>? O CarroAluguel.com montou exclusivamente uma pesquisa sobre as pessoas que buscam o servi\u00e7o de aluguel de carros na internet, visando principalmente a utiliza\u00e7\u00e3o em viagens. Os dados foram obtidos por meio dos visitantes que acessaram o nosso site e contou com informa\u00e7\u00f5es de mais de <strong>350 mil pessoas<\/strong>, n\u00e3o deixando d\u00favidas sobre o resultado.<\/p>\n<h2 style=\"text-align: justify;\"><strong>Quem pesquisa e quem de fato aluga?<\/strong><\/h2>\n<p>Veja o <strong>infogr\u00e1fico<\/strong> exclusivo que descreve quem pesquisa e realiza o <strong>aluguel de autom\u00f3veis<\/strong>:<\/p>\n<p><img decoding=\"async\" class=\"lazyload aligncenter size-full wp-image-5351\" src=\"https:\/\/www.carroaluguel.com\/blog\/wp-content\/uploads\/2016\/07\/infografico-perfil-aluguel-de-carros-brasil3.png\" data-orig-src=\"https:\/\/www.carroaluguel.com\/blog\/wp-content\/uploads\/2016\/07\/infografico-perfil-aluguel-de-carros-brasil3.png\" alt=\"infogr\u00e1fico quem aluga carros no brasil\" width=\"1200\" height=\"5064\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%275064%27%20viewBox%3D%270%200%201200%205064%27%3E%3Crect%20width%3D%271200%27%20height%3D%275064%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.carroaluguel.com\/blog\/wp-content\/uploads\/2016\/07\/infografico-perfil-aluguel-de-carros-brasil3-71x300.png 71w, https:\/\/www.carroaluguel.com\/blog\/wp-content\/uploads\/2016\/07\/infografico-perfil-aluguel-de-carros-brasil3-200x844.png 200w, https:\/\/www.carroaluguel.com\/blog\/wp-content\/uploads\/2016\/07\/infografico-perfil-aluguel-de-carros-brasil3.png 237w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: justify;\">A an\u00e1lise apontou que mais de 35% das <strong>pesquisas feitas por aluguel de carros na internet<\/strong> s\u00e3o realizadas por pessoas entre 25-34 anos. Esse grupo \u00e9 logo seguido pelo de indiv\u00edduos entre 35-44 anos, com 22% da procura e pelo grupo de 18-24 anos com 19%. A faixa de 45-54 anos representa 11%, a faixa de 55-64 anos 7%, e a de mais de 65 anos apenas 2%. Em rela\u00e7\u00e3o ao g\u00eanero, a diferen\u00e7a n\u00e3o \u00e9 t\u00e3o significativa. Cerca de 51% das buscas s\u00e3o feitas por homens, enquanto 49% s\u00e3o feitas por mulheres.<\/p>\n<ul style=\"text-align: justify;\">\n<li>25-34 anos &#8211; 35% das buscas<\/li>\n<li>35-44 anos &#8211; 22% das buscas<\/li>\n<li>18-24 anos &#8211; 19% das buscas<\/li>\n<li>45-54 anos &#8211; 11% das buscas<\/li>\n<li>55-64 anos &#8211; 7% das buscas<\/li>\n<li>65+ &#8211; 2% das buscas<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Em rela\u00e7\u00e3o as pessoas que al\u00e9m de procurarem sobre o servi\u00e7o, <strong>de<\/strong> <strong>fato alugam o carro,<\/strong> o resultado encontrado \u00e9 bem diferente. A faixa et\u00e1ria que apresentou a maior propor\u00e7\u00e3o foi o de cidad\u00e3os com mais de 65 anos. As parcelas restantes foram as seguintes:<\/p>\n<ul style=\"text-align: justify;\">\n<li>25-34 anos &#8211; 1,19% de convers\u00e3o em aluguel de carros<\/li>\n<li>35-44 anos &#8211; 1,78% de convers\u00e3o<\/li>\n<li>18-24 anos &#8211; 0,55% de convers\u00e3o<\/li>\n<li>45-54 anos &#8211; 2,14% de convers\u00e3o<\/li>\n<li>55-64 anos &#8211; 2,01% de convers\u00e3o<\/li>\n<li>65+ &#8211; 2,68% de convers\u00e3o<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">O <strong>valor por transa\u00e7\u00e3o<\/strong> tamb\u00e9m \u00e9 diferente entre as faixas et\u00e1rias. Confira o pre\u00e7o m\u00e9dio encontrado:<\/p>\n<ul style=\"text-align: justify;\">\n<li>25-34 anos &#8211; R$399,41<\/li>\n<li>35-44 anos &#8211; R$413,36<\/li>\n<li>18-24 anos &#8211; R$355,06<\/li>\n<li>45-54 anos &#8211; R$455,68<\/li>\n<li>55-64 anos &#8211; R$386,00<\/li>\n<li>65+ &#8211; R$328,65<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Em compara\u00e7\u00e3o entre <strong>g\u00eaneros<\/strong>, o resultado \u00e9 quase o mesmo, com uma leve superioridade das mulheres:<\/p>\n<ul>\n<li style=\"text-align: justify;\">Homem: R$403,10<\/li>\n<li style=\"text-align: justify;\">Mulher: R$409,00<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Em rela\u00e7\u00e3o ao canal de buscas, o predom\u00ednio foi de <strong>smartphones<\/strong> e <strong>tablets<\/strong>, que juntos possuem mais de 56% das pesquisas, sendo seguido por computadores ou notebooks.<\/p>\n<p style=\"text-align: justify;\">Contudo, se tratando da concretiza\u00e7\u00e3o do aluguel, a grande maioria (82%) prefere o PC. Isso mostra uma forte tend\u00eancia da pesquisa pelo celular, mas a confirma\u00e7\u00e3o da reserva atrav\u00e9s do computador.<\/p>\n<p style=\"text-align: justify;\">Os resultados mostram que apesar do enorme desejo de viajar entre as pessoas de 18 &#8211; 44 anos, elas muitas vezes n\u00e3o possuem o dinheiro ou o tempo necess\u00e1rio para tal atividade. Quem tem maior disponibilidade para isso? Pessoas a partir de 45 anos.<\/p>\n<p style=\"text-align: justify;\">\u00c9 interessante notar tamb\u00e9m que o grupo entre <strong>45-54 anos<\/strong> apresentou o <strong>maior valor<\/strong> por transa\u00e7\u00e3o m\u00e9dia. Essa faixa et\u00e1ria \u00e9 comumente associada com o <strong>\u00e1pice da carreira profissional<\/strong>, o est\u00e1gio final da vida adulta, o que explica em parte o porqu\u00ea de gastarem na m\u00e9dia mais do que os outros.<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">\u00a0.<\/span><a href=\"https:\/\/www.carroaluguel.com\/blog\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazyload aligncenter wp-image-3272 size-full\" title=\"CarroAluguel\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27765%27%20height%3D%27120%27%20viewBox%3D%270%200%20765%20120%27%3E%3Crect%20width%3D%27765%27%20height%3D%27120%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.carroaluguel.com\/blog\/wp-content\/uploads\/2016\/02\/alugue-agora-01-2.gif\" alt=\"CarroAluguel\" width=\"765\" height=\"120\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u00e1 teve curiosidade em saber sobre o perfil das pessoas  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":4389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[315],"tags":[],"class_list":["post-4093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosidades"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Infogr\u00e1fico | Qual o perfil de quem aluga carros no Brasil?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carroaluguel.com\/blog\/perfil-de-quem-aluga-carros-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta 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